// Waitrose to train 100 more fishmongers and butchers
// It will enrol 100 existing staff of all ages as new apprentices
// This is the next phase of a 2019 pilot that sought to raise the expertise of all Waitrose staff working on service counters to a higher level
Waitrose has announced plans to train 100 more fishmongers and butchers as it marks 40 years since the opening of its first service counters.
Staff will be taught traditional butchery and fishmonger skills, as well as expert knowledge to help customers when choosing meat and fresh fish.
Staff joining the Level 2 Butcher and Fishmonger Apprenticeship scheme will learn traditional craft skills including knife skills, meat and fish knowledge and provenance, cooking techniques, seasonality, market pricing, sustainability and availability.
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The grocer said it was aiming to enrol 100 existing staff of all ages as new apprentices.
It is also the next phase of a 2019 pilot that sought to raise the expertise of all Waitrose staff working on service counters to a higher level.
Waitrose initially trained 20 fishmongers and butchers, and trained a further 200 existing partners over the following two years.
“This is a perfect mix of investing in our partners with customers at the heart of everything we do,” Waitrose food service performance development manager Maryanne Alexander said.
“These apprenticeships are a game-changer, as our meat and fish service counters are the platform for us to showcase our passion for food and service.
“An apprenticeship is an amazing chance to develop transferable skills, to work towards a recognised qualification and share a wealth of knowledge with customers.”