M&S “redefines” menswear offering after suits sales drop

Marks & Spencer M&S
The collection is available on M&S.com
// M&S introduces new menswear project “Smart Redefined”
// The new project will “smart separates” items that can be worn as separates or together
// The “casual smartwear edit” can be found in the menswear tab under suits and formal clothing

Marks & Spencer has reportedly launched new menswear project “Smart Redefined” in response to the rapid decline in formalwear clothing.

The new project will “smart separates” items that can be worn as separates or together, and can suit a variety of occasions.

It plays into the trend of a “broken suit” – a smart jacket with a pair of chinos, Drapers reported.


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The “casual smartwear edit” can be found in the menswear tab under suits and formal clothing.

Although the collection will launch in stores over the next month, it is already available on M&S.com.

“Over the past year we’ve redefined a lot – how we live, how we work and how we dress,” M&S menswear director Wes Taylor said.

“During the pandemic we’ve worked hard to deliver product that’s relevant to customers’ rapidly changing needs and built greater flexibility into our ways of working so we can continue to adapt our ranges as we start to re-emerge into the new normal.

“As the place men turn to for smartwear we’ve redefined our offer as those moments of normality start to return – be that heading back into the office a couple of days a week or enjoying a meal out in a restaurant.

“Covid hit fast forward on the trend to more casual dressing. For many the day to day of the suit and tie is gone – so we’re making it simple with our new smartwear edit – with easy to wear, stylish smart clothing that can be worn in lots of different ways – it isn’t your traditional workwear but it’s not loungewear bottoms under the home desk either.

“Alongside our more casual smartwear edit, we’ll still be the place you can go for a great suit whatever the occasion, which is why we’ve just launched a ‘grooms go free’ deal – to cater for that pent up wedding demand and help men look and feel their best on their big day.

“Across all our smartwear we’ve looked closely at our fits and fabrics to provide the comfort we know customers will continue to look for.”

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1 COMMENT

  1. Sure, this is good for the stereotype M&S target customer. I do wonder, though, whether they will, 1) actually attract new under 35 years men through the doors (or on site) and 2) how M&S is tracking the needs of a UK multicultural market mix for men,as opposed to the archetypal M&S customer

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