// Superdrug launched first ever Corporate Social Responsibility report
// As part of Superdrug’s Doing Good Feels Super campaign, customers will see an increased focus on the Planet CSR pillar
Superdrug has launched its first ever Corporate Social Responsibility (CSR) report as it commits to a new sustainability programme.
The new report coincides with Superdrug’s CSR campaign – Doing Good Feels Super – which runs this month across all internal and external communication channels, including In Store, Digital, PR and Social.
“The report details the great progress we have made so far across all of our strategic pillars, but also recognises that we’re on a CSR journey,” head of the CSR committee and Superdrug property director, Nigel Duxbury said.
“I’m delighted to say that we have set some strong targets for the next five years and are also close to finalising 10 year targets above and beyond our 2025 commitments.
“Superdrug’s mission is to be the best in everyday accessible beauty and health, but always with guiding principles and strong values at our heart. And so we remain dedicated to our CSR agenda and place continued focus and pace on all of our activities to evolve and improve what we do.”
Key achievements within the report across the four strategic CSR pillars include:
• Planet – in 2020 Superdrug demonstrated its commitment to packaging change, by becoming the first health and beauty retailer in the UK to join the New Plastics Economy Global Commitment.
• Community – over the past 10 years Superdrug has worked with charity partners to fundraise, create campaigns that break taboos and go above and beyond to really make a difference.
• Customer – Superdrug has listened to 16 million Health & Beauty card customers, 23,000 weekly contact centre callers and 20,000 engaged Superdrug Community users to launch landmark changes in response to customer feedback.
• People – Superdrug employs over 12,500 people and launched its Diversity and Inclusivity strategy in 2016. Since then it has been building and growing its approach to support colleagues in four areas of wellbeing – financial, mental, physical and social wellbeing.
“I always knew we prioritised CSR at Superdrug, but launching this report and seeing all of the work and passion come together in one place, really does bring home what a difference we can make,” CSR committee member and Superdrug people director Jo Mackie said.
“Personally I’m really proud of the strides forwards we’ve made in inclusion and wellbeing for both our colleagues and customers.”
As part of Superdrug’s Doing Good Feels Super campaign, customers will see an increased focus on the Planet CSR pillar.
The campaign will also see an increased focus on the Community CSR pillar, through activity with Superdrug’s charity partners Marie Curie and Beauty Banks and will also see the launch of key ethical beauty initiatives including a ‘donate your points’ scheme, charity fundraising events and immersive window takeovers in key stores.