Morrisons customers threaten to shop at Tesco over loyalty card

Morrisons Tesco loyalty card
Shoppers have taken to Twitter to express their concerns over the changes
// Morrisons customers threaten to shop with Tesco following a change to its More loyalty card
// Shoppers were previously able to use their loyalty card to collect ‘More points’
// Customers can no longer collect points when they shop and will get personalised money-off discounts instead

Morrisons has been criticised for changing the system to its More loyalty card after shoppers could no longer collect points when they shop.

Shoppers have taken to Twitter to express their concerns over the changes, saying that they will “shop at Tesco” now.

Customers were previously able to use their loyalty card to collect ‘More points’ when buying in-store and online.


READ MORE: Morrisons shareholders reject bumper pay deal for CEO David Potts


The collected points would then become vouchers. Customers received five points for every £1 spent, and 5000 points were worth £5 in Morrisons vouchers.

However, the change means customers can no longer collect points when they shop and will receive personalised money-off discounts instead.

Shoppers previously received some personalised offers but could not always use these instantly, which they can do under the new system.

The new scheme’s name has also changed to ‘My Morrisons’.

One Morrisons shopper wrote on Twitter that “Tesco gets my business now”.

Another person said on Twitter: “I’m really upset about the end of the more card, I’ll be doing most of my shopping in Tesco from now on, friends I’ve spoken to will be doing the same.”

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3 COMMENTS

  1. It is a shambles. The latest scheme relaunch by Morrisons, the second in about as many years is utterly pointless (pun intended) and in the changeover process, they have essentially stolen (points) from customers who had spent with them over recent weeks/months but not met the 5k threshold for one of their Morrisons fiver vouchers… So there are now many out of pocket customers with upwards of 4k points that are suddenly void… Zip… Kaput… Worthless. Wonderful PR.

  2. Totally agree, I’ve got 4520 points on my card which is now worth nothing and they are now charging 60p for a carrier bag, the most expensive around even including M&S ! A disgrace

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