// Morrisons customers threaten to shop with Tesco following a change to its More loyalty card
// Shoppers were previously able to use their loyalty card to collect ‘More points’
// Customers can no longer collect points when they shop and will get personalised money-off discounts instead
Morrisons has been criticised for changing the system to its More loyalty card after shoppers could no longer collect points when they shop.
Shoppers have taken to Twitter to express their concerns over the changes, saying that they will “shop at Tesco” now.
Customers were previously able to use their loyalty card to collect ‘More points’ when buying in-store and online.
READ MORE: Morrisons shareholders reject bumper pay deal for CEO David Potts
The collected points would then become vouchers. Customers received five points for every £1 spent, and 5000 points were worth £5 in Morrisons vouchers.
However, the change means customers can no longer collect points when they shop and will receive personalised money-off discounts instead.
Shoppers previously received some personalised offers but could not always use these instantly, which they can do under the new system.
The new scheme’s name has also changed to ‘My Morrisons’.
One Morrisons shopper wrote on Twitter that “Tesco gets my business now”.
With the amount I previously spent at Morrison’s I would get a fiver a month from More points. Since you replaced the More card with discounts for me on targeted products I’ve saved precisely 20 pence. Bye Bye Morrison’s. Tesco’s gets my business now
— Keith Wallis (@keithwallis16) June 10, 2021
@Morrisons any news on how I can use my 4,185 points I accrued prior to you changing your #More card scheme?
— Lynne Deery (@OrigIndieChick) June 10, 2021
Another person said on Twitter: “I’m really upset about the end of the more card, I’ll be doing most of my shopping in Tesco from now on, friends I’ve spoken to will be doing the same.”
When you changed to Match & More, I lost points on my old @Morrisons card. I have an online voucher I can't spend, and now you're changing again.
Please ask @Tesco how to run a simple and rewarding loyalty card scheme.
— Stephen J Wilkinson (@sjwilk) May 21, 2021
@Morrisons you’ve changed the more card points system to now receiving money off instead, all my offers seem to be in store. I’m a delivery pass holder as I choose to shop online and only visit a store as few times a year 🤷🏻♀️🤷🏻♀️ no reward for loyalty
— stacey swindells (@staceyswindells) June 6, 2021
Click here to sign up to Retail Gazette‘s free daily email newsletter
