Superdrug to see sales of hangover cures soar as England reaches Euro Cup final

Superdrug
Superdrug said it expected a spike in sales of hangover-related products on Thursday
// Superdrug said sales of ibuprofen and migraine tablets were up 35% after England’s win over Germany in the Euro Cup
// It now now expects a similar boost from Wednesday’s semi-final
// Superdrug sold 20% more energy tablets after the win against Ukraine in the quarter final

Superdrug has found that hangover cures flew off its shelves following England’s win against Ukraine in the Euro Cup, and now expects a similar boost from Wednesday’s semi-final.

The health and beauty retailer said that sales of ibuprofen and migraine tablets were up by about 35 per cent following the team’s win over Germany last week.

After the win against Ukraine in Saturday’s quarter final, Superdrug said it had sold 20 per cent more energy tablets.


READ MORE: Superdrug launches first ever Corporate Social Responsibility report


“Historically we’ve seen sales increases in hangover-related products after major sporting events,” Superdrug healthcare director, Michael Henry said.

“However it’s been exceptional during Euros 2020.”

Wednesday’s match marked the first time England have made it to the final four of any major tournament without having conceded a goal since 1966 when the Lions lifted the World Cup for the first and only time.

Superdrug said it expected a similar spike in sales of hangover-related products on Thursday.

Meanwhile, Sainsbury’s said it expects sales for beer this week to be 60 per cent higher than normal levels since the Euros began.

According to the supermarket, it sold 17 packs of beer a second on Saturday ahead of the quarter final against Ukraine.

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