// Morrisons takes home Grocer of the Year at this years Grocer Gold Awards
// The supermarket have been praised for their efforts during the pandemic as well as innovative business practices
Morrisons has taken the top prize and been named Grocer of the Year at the 2021 Grocer Gold Awards.
This marks the first time the Big 4 supermarket has received the title in almost ten years, as they were last awarded it back in 2012.
The announcement comes after the British supermarket chain also scooped a similar prize just recently at the Retail Industry Awards, where they were named Supermarket of the Year.
READ MORE: Morrisons to hire 3000 extra staff this Christmas
Morrisons was praised for its thoughtful efforts during the Covid-19 pandemic as it included a number of new services, including immediate supplier payments, its phone-based ‘doorstep delivery’ food boxes for shielding shoppers and increased online capacity to help customers who could not always come in-stores for their shopping.
The judging panel stated the fact that Morrisons was not only focused on the pandemic, but also improving and growing their business was a key factor in them snagging the title.
Some of its other achievements include opening six new stores, while trials of a new format Market Kitchen concept have been extended amid positive sales.
The supermarket has also been on a mission to become more sustainable with moves such as banning plastic packaging from all bananas and introducing heavy duty paper bags at all their checkouts.
The Grocer’s editor-in-chief and chair of the judging panel Adam Leyland said: “It’s a brilliantly run business that has consistently done right for all its stakeholders, and reaped the rewards.”
Morrisons People Director Clare Grainger said: “In a year like no other, we acted fast to play our full part in feeding the nation. Day after day, our 105,829 team of food makers and shopkeepers rose to the challenge – serving millions of customers who rely on us every week. They become real life superheroes and I am incredibly grateful to each and every one of them for their continued dedication through a very difficult year.”
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