// New Look is helping to tackle digital exclusion in the run-up to Christmas
// The fashion retailer’s donation is the largest the scheme has recieved to date
New Look has donated more than 1,000 laptops, computers and other tech items as part of a charity initiative to help some of the most vulnerable in society.
The British global fashion chain has supplied the donations – which is the largest that the scheme has ever recieved – in the run-up to Christmas, to help tackle digital exclusion among the homeless, refugees and the elderly.
The donated items have been delivered to several UK charities – including The Passage, C4WS and Migrant Help – as part of a wider project run by social enterprise SocialBox.Biz.
Read more: New Look ventures into the resale market with Re-Fashion
Sue Fairley, head of sustainability at New Look, said: “Donating our old laptops to SocialBox.Biz made complete sense for New Look. It allowed us to reuse our unused laptops in a secure way, while supporting a social cause and our commitment to circularity.”
Chairman and founder of SocialBox.Biz, Peter Paduh, added: “It is great to see large companies like New Look leading by example to help bridge the digital divide in the UK.
“At more than 1,000 items, this is the largest donation we have ever received. I can’t underestimate what a difference donations like this will make to the millions of people who don’t have access to technology and the internet.
“The pandemic highlighted the importance of ensuring that the most vulnerable in society can access technology to get by. We are looking to recruit 100 business heroes over the next couple of years to address this and we urge others to follow New Look’s lead.”
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