// The Estée Lauder Companies has invested in Margate-based beauty brand Haeckels
// Haeckels, which has three stores and spas, has gained a cult following and focuses on sustainable ingredients and packaging
The Estée Lauder Companies has invested in British skincare and fragrance brand Haeckels. The firm has not disclosed the level of investment it has made for the minority stake.
Founded in Margate, Kent in 2012 by Dom Bridges, Haeckels has gained a cult following for its products, which use natural ingredients and are inspired by the coast.
The brand uses renewable resources such as seaweed and have compostable packaging. It has a store in Margate and two immersive spa treatment spaces named Haeckels Houses in Margate and London.
Estée Lauder has a strong track record of identifying and nurturing high-potential brands such as Dr. Jart+ and The Ordinary. It plans to harness Haeckels’ sustainability expertise across its wider business.
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Haeckels managing director Charlie Vickery said: “The Estée Lauder Companies understands what we do and the love we have for it, with a shared goal to pioneer and disrupt the beauty industry.
“This minority investment provides us the freedom to continue with our vision and purpose. We thank The Estée Lauder Companies for their commitment to our future, and are excited to be partnering with the company, which has felt like a family since day one.”
Founder Dom Bridges said: “Estée Lauder Companies came to us at a time where we were looking to grow sustainably and although we are in the early days of our partnership, the discussions and steps forward are healthy and our future symbiotic – we are a positive influence on them and they are a positive influence on us.”
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