Kellogg’s launches legal battle against government’s HFSS rule

Kellogg's cereal
Grocery
// The company claims it has “tried to have a reasonable conversation with government” without success

FMCG giant Kellogg’s has launched a legal battle against the UK government, that would see some of the company’s cereals being prominently displayed in food stores.

The new High in (saturated) Fat, Salt or Sugar (HFSS) rule, which comes into play in October this year, restricts the promotion of food and drink which are high in those areas.

Read the full story here. 

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Kellogg’s launches legal battle against government’s HFSS rule

Kellogg's cereal
// The company claims it has “tried to have a reasonable conversation with government” without success

FMCG giant Kellogg’s has launched a legal battle against the UK government, that would see some of the company’s cereals being prominently displayed in food stores.

The new High in (saturated) Fat, Salt or Sugar (HFSS) rule, which comes into play in October this year, restricts the promotion of food and drink which are high in those areas.

Read the full story here. 

Click here to sign up to Retail Gazette‘s free daily email newsletter

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