// Superdrug sales of Christmas gifts increase as Brits start shopping earlier this year
// Sales of Christmas gift sets have increased as shoppers seek value
Superdrug has seen a “significant increase” in Christmas gift sales as customers start shopping earlier this year.
This shift in behaviour has resulted in a 219% sales uplift of Christmas gifts compared to this time last year.
Sales of Christmas gift sets have increased, as shoppers seek value during the cost-of-living crisis.
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The health and beauty retailer plans to offer a wide range of deals in a “members only” shopping timeframe ahead of Black Friday Weekend for their loyalty card holders.
Member only promotions will run between 2 November to 15 November and then the deals will be unlocked for all shoppers from the 16 November to 29 November.
Superdrug said it is is aware that consumers are not predicted to spend as they usually would this winter, with Black Friday spending predicted to drop.
“We know that the festive season will look slightly different this year, with Christmas firmly back on the map, families will want to celebrate and get together in groups once more,” Superdrug chief commercial officer, Simon Comins said.
“But we also know that this year will be one of the hardest hit in terms of the rising cost of living.
“We have focused on offering quality and value to our shoppers, ensuring the beauty and health products we know our customers want and need are accessible.”
Comins said he expects beauty bundles to feature heavily amongst the best sellers as consumers look at ways to make their money stretch further this Christmas.
“Beauty tool and brush kits will likely continue to trend as people have gained confidence in experimenting with beauty at home since the pandemic,” he said.
“Premium perfumes are predicted to remain a popular gift choice, so Superdrug are bringing in new premium perfume brands to stores and online to provide customers with a wider choice for Christmas.”
