// Asda brings online grocery business inhouse to separate from ex-owner Walmart
// The supermarket expects the transformation to be completed by April 2024
Asda is to bring its online grocery business inhouse in the next stage of its journey to independence from former owner Walmart.
The supermarket has partnered with digital business transformation company Publicis Sapient to move the business onto its own state-of-the-art platform.
The implementation of the new tech solution is expected to be completed by April 2024.
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Publicis Sapient have already built and implemented the supermarket’s new email marketing tool using Salesforce Marketing Cloud.
Asda chief digital and technology officer vice president Carl Dawson said: “We are delighted to be partnering with Publicis Sapient, a leading digital business transformation company with a strong track record in e-commerce platforms.
“We look forward to a successful partnership and to the delivery of a platform that will enable a seamless transition for our customers, moving from a legacy system run by Walmart to an entirely independent Asda-owned platform.”
Asda was acquired by the Issa Brothers for £6.8bn in February 2021 after its former owner Walmart put a majority stake in the supermarket up for sale.
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