Beauty brand Avon will be sold in high street shops for the first time from October 11 following a new partnership with Superdrug.
Over 150 Avon products, ranging from serums to foundations and lip oils to moisturisers, will be available in 100 Superdrug stores nationwide and online.
Avon, which was bought by The Body Shop owner Natura back in 2019, said the move will help it “embrace a wider customer base” as it seeks to transform into “a truly omnichannel beauty company”.
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Avon chief executive Angela Cretu said: “We’re thrilled to connect with new customers across the UK by introducing Avon products into Superdrug stores.
“We understand that people like to shop in different ways, whether it’s a personal consultation with one of our amazing Reps who provide tailored beauty advice, via our online channels, or now in Superdrug stores. We’ll now be able to reach even more people who want high-quality, innovative and, most importantly, affordable beauty products.”
Superdrug chief commercial officer Simon Comins said: “Avon is such a beloved and widely recognisable brand, and we couldn’t be more excited to be exclusively launching the cult-favourite products to our savvy shoppers.
“With 137 years of history in the beauty industry, we’re proud to be Avon’s first and only retail partner in the UK and continue to offer high-quality brands with exceptional value to our customers.”
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