Just Eat has unveiled a new initiative with Asda and the Lego Group to offer rapid toy delivery.
The UK-wide trial kicks off ahead of the key Christmas period and will allow shoppers to order Lego items via Just Eat from today (8 November) from five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross initially.
The food delivery company will offer items from Lego’s wide portfolio of toys, including products from its Lego Harry Potter, Lego Disney, and Lego Marvel collections.
Just Eat is offering up to 50% off selected Lego toys in participating stores until 19 November to mark the launch.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The delivery giant’s director of strategic accounts Amy Heather said: “Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys.
“With the Christmas season just around the corner, we hope this trial with the Lego Group will help make festive shopping for parents easier and more convenient”.
The initiative is part of Just Eat’s commitment to bringing consumers a huge variety of choice when ordering online, according to the takeaway company.
Over the past year, Just Eat has launched a number of grocery partnerships, including with Asda, Sainsbury’s, Iceland and the Co-op.
Click here to sign up to Retail Gazette‘s free daily email newsletter
