Health and Beauty retailer Superdrug has unveiled a new in-store initiative that aims to showcase the latest trending and viral beauty products.
The ‘Next Big Thing’ has been launched in 40 stores and is set to expand to 122 locations nationwide by the end of March.
It features brands such as Made by Mitchell, Anua, Medicube, Biodance, HaruHaru Wonder and Skin1004. Additional end-cap displays feature Tir Tir and Daise alongside trending products from Revolution Beauty.
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Megan Potter, Superdrug’s trading director said: “Customers increasingly want to discover the latest beauty trends when they visit our stores, whether that’s emerging brands, globally trending skincare or the newest product innovations.
“It’s another step in our ongoing investment in modern retail environments that encourage discovery and help customers find the products everyone is talking about.
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