Disaronno expands spirits portfolio with Campari brands

Disaronno Group has completed the acquisition of Italian heritage brands Amaro Averna and Zedda Piras brands from Campari Group, marking the latest step in the drinks company’s international growth strategy.
GroceryNews

Disaronno Group has completed the acquisition of Italian heritage brands Amaro Averna and Zedda Piras brands from Campari Group, marking the latest step in the drinks company’s international growth strategy.

The transaction, which was first announced in December 2025, formally closed on 28 May through the transfer of ownership of newly established company Meridia S.r.l. from Campari Group to Disaronno Group.

As part of the deal, all 11 employees working across the production sites for Amaro Averna in Sicily and Zedda Piras in Sardinia have transferred to Meridia.

Disaronno said the acquisition will strengthen its spirits portfolio and increase its presence in key markets, including the US, Germany and Italy, where Averna already has an established position.

Chief executive Marco Ferrari described the acquisition as an “important milestone” for the business, adding: “It allows us to strengthen our international portfolio and reinforces our presence in key markets, the United States, Germany and Italy, through Amaro Averna.

“For Zedda Piras, our priority is to consolidate and grow its footprint in the Italian market.”

The deal follows the Illva Saronno Holding recent rebrand to Disaronno Group, as it looks to strengthen its global positioning.

The spirits division is now Disaronno International, the wine division is Duca Wines, and the ice cream division remains Disaronno Ingredient.

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

GroceryNews

Share:

Disaronno expands spirits portfolio with Campari brands

Disaronno Group has completed the acquisition of Italian heritage brands Amaro Averna and Zedda Piras brands from Campari Group, marking the latest step in the drinks company’s international growth strategy.

Disaronno Group has completed the acquisition of Italian heritage brands Amaro Averna and Zedda Piras brands from Campari Group, marking the latest step in the drinks company’s international growth strategy.

The transaction, which was first announced in December 2025, formally closed on 28 May through the transfer of ownership of newly established company Meridia S.r.l. from Campari Group to Disaronno Group.

As part of the deal, all 11 employees working across the production sites for Amaro Averna in Sicily and Zedda Piras in Sardinia have transferred to Meridia.

Disaronno said the acquisition will strengthen its spirits portfolio and increase its presence in key markets, including the US, Germany and Italy, where Averna already has an established position.

Chief executive Marco Ferrari described the acquisition as an “important milestone” for the business, adding: “It allows us to strengthen our international portfolio and reinforces our presence in key markets, the United States, Germany and Italy, through Amaro Averna.

“For Zedda Piras, our priority is to consolidate and grow its footprint in the Italian market.”

The deal follows the Illva Saronno Holding recent rebrand to Disaronno Group, as it looks to strengthen its global positioning.

The spirits division is now Disaronno International, the wine division is Duca Wines, and the ice cream division remains Disaronno Ingredient.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.
GroceryNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature


Menu


Close popup

Please enter the verification code sent to your email: