Superdrug will enable customers in Brixton and Kingston to order from a selection of 8,000 products for 24/7 delivery, as it expands its partnership with Just Eat UK.
As part of its “Online + Offline” strategy, Superdrug has become the first health and beauty retailer to offer 24/7 delivery through the quick-commerce platform.
This latest collaboration follows an on-demand delivery service launched between the pair in November 2025. Initially, 29 Superdrug stores including Marble Arch, Glasgow Fort Shopping Centre and Bristol Gallagher Retail Park launched on the Just Eat platform before the initiative was rolled out nationwide in March.
There are plans to grow the 24/7 offering to Marble Arch by the end of the year, which currently offers delivery until 6am. Extended delivery until 6am is also available from Superdrug stores in Manchester Piccadilly Gardens, Wakefield Trinity Walk, Denton Crown Point and Bolton Middlebrook.
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Matt Wallburn, marketing, ecommerce, digital and customer director at Superdrug’s parent company AS Watson UK, said: “We’re delighted to extend our partnership with Just Eat and offer customers even greater flexibility through 24/7 delivery.
“Convenience and accessibility is incredibly important to our customers, and this gives them another way to access the health, beauty and everyday products they need, whenever they need them.”
Superdrug has worked this year to grow both its store network and its ecommerce offering. Earlier this month, it opened its largest ever store in Redical’s Merry Hill shopping centre.
It has also looked to boost its supply chain efficiency with the appointment of Mark Peaker as supply chain director.
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