Shein is investing €500m to expand its European logistics hub in Poland to counter rising EU import charges and speed up deliveries.
It said the investment would significantly expand its operations near Wroclaw, strengthening its European supply chain and allowing it to fulfil more orders from within the bloc.
The expansion will see its workforce at the facility increase to more than 10,000 employees by the end of 2026, alongside the deployment of 6,500 autonomous robots to support warehouse operations.
Shein said the investment would also enable customers in certain European markets to receive products stored at the hub within 48 hours.
Shien is facing mounting pressure from new EU charges on low-value parcels shipped from outside the bloc.
The EU introduced a €3 charge on parcels worth less than €150 in July, before adding a further €2 levy on 1 November, as it seeks to tackle what it considers unfair competition from overseas online retailers.
The measures have placed additional pressure on Chinese ecommerce giants including Shein, Temu and AliExpress, whose business models have relied heavily on shipping low-cost products directly to consumers.
Shein has also faced challenging trading conditions in Europe, with sales in the region falling sharply during the second quarter, contributing to a 67 per cent drop in net profits.
Shein global head of public affairs Leonard Lin said: “Through this investment, we are building more efficient, flexible and resilient European operations.”
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