Health & beauty specialist Superdrug has today reported a year-on-year rise in sales for the recent Christmas period, with its recently-launched loyalty scheme Beautycard seemingly gaining traction.
Trading for the period between November 27th and December 31st 2011 was up 2.5 per cent on a like-for-like basis, compared to the festive season one year before.
This sales growth includes VAT but not the retailer‘s fledgling e-commerce operation, which saw revenues jump 94.9 per cent over the same five weeks.
Superdrug said that 2011 marked Superdrug‘s biggest ever Christmas for cosmetics sales, with more of these items sold in the last week of the year than in any other week in the company‘s history.
Fashion trends revealed by the retailer suggest that false lashes are growing in popularity with customers, while some 1.5 million bottles of fragrance were sold in December – making it one of the company‘s top product sellers during the month.
Steve Jebson, Superdrug Commercial Director said: “Our Christmas trading figures show a solid performance during challenging times.
“2011 saw the launch of our loyalty card, the Beautycard, and during December one in five transactions were linked to a card showing a good level of customer participation in the scheme.”
The Superdrug loyalty scheme was unveiled in the summer of 2011, with more than four million cards in use within three months of its launch.