Oak Furniture Land in double director hire ahead of UK store expansion


Furniture firm Oak Furniture Land has hired two directors as it continues its store expansion across the UK.

Former Steinhoff director Sara Bird joins as services director having held retail operation roles at Boots, Specsavers and B&Q while Paul Burham has been promoted to director of retail operations.

Bird commented: “The company is now maturing as we reach a certain size and my job is to communicate our longevity and commitment to our staff and customers alike.”

Burham will oversee visual merchandising and support; training and development for the staff employed in the network; compliance and procedure across the network and bring new stores to market.

Oak Furniture Land started as an eBay start-up in 2006 and opened 12 high-street stores last year which took its number to 50. It has also invested into a 300,000 sq ft distribution centre in Swindon which opened in May last year.

The news comes as the retailer reported record sales of £85m in January 2013 and a pre-tax profit up from £3.9m to £9.2m.