The White Company’s boss departs for Wiggle role

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Will Kernan will take the reins as chief executive at online sportswear specialist Wiggle, leaving his position as chief executive at The White Company.

He will replace Stefan Barden, who stepped down from the role unexpectedly. It is not known why he decided to depart the company.

Kernan comes from a five-year stint as boss of the homewares retailer which he joined in 2012. Prior to this he held various senior roles at New Look including managing director and finance director.


READ MORE: The White Company earnings surge 51%


“I‘m delighted to be joining WiggleCRC at this juncture – a time of change and momentum within the business,” said Kernan.

“The company has a very well-invested foundation from which to build an even more compelling customer proposition and accelerate its global growth.”

Wiggle chairman Brian McBride added: “Will brings substantial retail experience and an understanding of strong consumer brands.

“His track record of growth at The White Company along with his leadership of large-scale businesses will be especially relevant during this next phase of the Wiggle CRC growth strategy.”

“The board thanks Stefan Barden for all he has done over the past three-and-a-half years in leading the company from number two to number one in the industry, and then to a successful merger with CRC.”

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