143 leading brands sign circular fashion pledge

189
Circular Fashion

Major fashion brands have signed up to a worldwide scheme aimed at creating a circular fashion economy.

The Global Fashion Agenda’s Call to Action for a Circular Fashion System, has seen around 7.5 per cent of the world’s fashion industry pledge its support.

One hundred and forty-three fashion retailers and 64 companies, including the likes of Asos, Adidas, Hugo Boss, Zara parent company Inditex, H&M and Tommy Hilfiger, have signed up for the scheme.

The commitment involves defining a circular business strategy by the end of the year, creating targets for 2020 and publishing their progress of implementing these commitments.

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Each brand committed to one or more action points which cover a range of goals geared towards increasing the volume of used garments in their retail operations, alongside a boost in the use of recycled fabrics.

The Call to Action campaign was launched in May during the Copenhagen Fashion Summit.

The Global Fashion Agenda will reportedly play a central role in the initiative, offering network, knowledge and advocacy to aid companies in moving away from linear models.

Alongside annual reports every May, it will release “toolboxes” to aid retailers in each step towards implementing the new strategy.

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