Boden has appointed former Urban Outfitters boss Glen Senk to the board, to serve as non executive director effective immediately.
A retail veteran in the US, Senk’s appointment comes as the British retailer recorded a nine per cent increase in sales last year – of which sales generated from the US makes up 40 per cent.
He started his career with Bloomingdale’s in 1981 before working his way up the ranks to become senior vice president and managing director of Bloomingdale’s by Mail.
In 1989, he became chief executive of London-based Habitat International Merchandise and Marketing Group.
He then returned to the States again and joined Williams-Sonoma as senior vice president in 1992, where he was responsible for the rapid expansion and sales growth of the Pottery Barn chain.
In 1994, he joined Urban Outfitters as president of Anthropologie, growing it into a billion-dollar brand before taking responsibility of the Free People brand.
In 2004, he was elected to the board and three years later he became chief executive of Urban Outfitters.
“We are delighted to welcome Glen to Boden,” Boden executive chairman Julian Granville said.
“He has extensive international experience with iconic global brands. His knowledge of the American market and his commitment to building international brands will be invaluable to us.
Senk added: “I have long admired Boden, a dynamic business dedicated to its customers.
“I look forward to supporting the team to bring this extraordinary brand to an ever-broader audience.”