Asda hires former Carrefour exec Jesús Lorente as new merchandising boss

Asda has hired Carrefour’s former chief merchandising officer Jesús Lorente for a similar role as the Big 4 grocer undergoes a leadership overhaul.

The news comes a week after Asda announced that deputy chief executive Roger Burnley will replace current chief executive Sean Clarke from January 1.

Lorente will succeed Andrew Moore, who is stepping from the chief merchandising officer role in January after almost 10 years with Asda, three of which were in his current role.

Burnley and Lorente will form part of a new executive team that will work to continue the momentum of financial recovery that Clarke has brought about since Asda’s parent company Walmart parachuted him into the role in June 2016.

Lorente has already joined Asda and is in the process of being introduced to the business to ensure a smooth transition.

He first joined French retailer Carrefour in November 2009 as director of supply chain in its Spanish business.

He then chief merchandising officer for the company’s Spanish arm in December 2012 – a role he held until July this year.

Before Carrefour, Lorente’s career spent almost 20 years with Unilever in the UK, Spain and the US.

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