Zalando announces ambitious partnership expansion plans


Online fashion retailer Zalando has set its sights on Amazon after announcing ambitious plans to more than double the reach of its partnership scheme.

Zalando’s partnership charges brands a commission for selling through the site, and allows them to take full control of their prices and stock.

It currently has a partnership with around 700 brands which accounts for roughly 10 per cent of its revenues, but the retailer has revealed plans to raise this to between 20 and 30 per cent.

“We want to make all fashion items available anywhere and at any time,” a spokesperson said.

“The partner (programme) helps us to bring this vision to life, enabling brand partners to sell their stock directly on Zalando without any middle hands.

“Wholesale will stay the most relevant business, but the partner (programme) will help us making more products and more fashion available to our customers, as well as supporting our growth and core business.”

This comes after Zalando revealed plans in October to muscle into the beauty market, with chief executive Rubin Ritter stating: “The expansion into the beauty market is a natural next step and reflects the demand of our customers.”

Zalando’s expansion into beauty follows the likes of Asos, Pull & Bear, Boohoo and Missguided, which have all introduced their own make-up and beauty ranges this year.

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