Asos to train designers in circular fashion

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Asos has partnered with the Centre for Sustainable Fashion (CSF) to launch a pilot circular fashion training programme for its designers.

As part of the Global Fashion Agenda’s 2020 Call to Action Campaign, which Asos signed up to last year, the online fashion giant will launch a training course, teaching designers best practice techniques which consider the product’s entire life cycle.

The initially pilot of the programme will launch this month, in which 15 designers will attend half day workshops and drop-in sessions where they’ll engage with researches and designers from CSF to discuss concepts, case studies and applications of circular design.

Results of the pilot will then be used to refine and amplify training throughout Asos in the future.

“With this pilot we’re making sure our designers have the knowledge and skills they need to put sustainability and circularity into practice,” Asos design director Vanessa Spence said.

Centre for Sustainable Fashion’s director Dilys Williams added: “It’s vitally important that dynamic and forward-thinking companies such as ASOS innovate from a critically-informed perspective.

“Good design involves understanding and valuing all elements that come together in making and enjoying fashion.

“We are delighted to be working with ASOS, whose bold commitments continue to lead the way in sustainability, from sourcing and design for circularity to their collaborative approach, which in turn is improving sustainability across the fashion industry.”

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