Amazon eyes nationwide expansion of online grocery arm

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Amazon grocery
// Amazon grocery business could be expanded across the UK imminently
// The Sunday Telegraph says the Amazon Fresh UK team has expanded by a third since December
// Follows news of M&S and Ocado announcing a major new partnership deal

Amazon is reportedly set to expand its online grocery business nationwide as it ramps up competition with Ocado.

According to The Sunday Telegraph, Amazon been growing the team for its online grocery business – Amazon Fresh – over the past year, suggesting it could expand the service so it’s offered outside of London and the south east.

Figures seen by the newspaper indicate that around a third of the current Fresh UK team were new employees.

The Sunday Telegraph also reported that over the past month, Amazon advertised for six new roles and in December it appointed Russell Jones as its new Amazon Fresh UK country manager alongside some new members in the research, marketing and operations teams.

Amazon has declined to comment on its Fresh business.

The news comes a week after Ocado struck a major deal with Marks & Spencer, which will effectively bring the latter’s food business online for the first time.

Amazon Fresh was first launched in 2016, providing the online retail giant’s Prime customers in London and parts of the south east the opportunity to order groceries and have them delivered the same day within a one-hour delivery slot.

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