// Yoox Net-A-Porter strengthens management team with 5 new senior executive appointments
// Appointments include Nicola Brandolese as the new Net-A-Porter managing director
// YNAP said this marks major milestone in its ambitious strategy for continued global growth
Yoox Net-A-Porter (YNAP) has bolstered its senior management team with the appointment of five new executives, one of which is a new boss for Net-A-Porter.
The company, which owns online retailers Yoox, Net-A-Porter and Mr Porter, said the new hires are a major milestone in its strategy for continued global growth, market expansion and customer experience innovation.
Among the new hires is the announcement that Nicola Brandolese has been appointed as the new managing director of Net-A-Porter.
Reporting into YNAP group luxury division president Alison Loehnis and based in London, Brandolese will be responsible for the day-to-day management of the online British fashion retailer, driving its global expansion and overseeing its commercial strategy and relationships with global luxury brands.
Brandolese was most recently served was chief executive at luxury footwear brand Giuseppe Zanotti.
Previously, he was a group executive for luxury conglomerate LVMH, working on major programmes for its stable of luxury brands including Fendi.
Prior experience includes senior leadership roles with eyewear retailer Luxottica, where he was group president for global retail, as well as chief digital officer.
Elsewhere, Pete Marsden has joined as YNAP’s group chief technology officer to spearhead the technology programme and the delivery of its key milestones, including a focus on mobile, personalisation and AI to enhance customer experience.
Reporting into YNAP chief operating officer Olivier Schaeffer, Marsden will also lead the YNAP’s global technology team across London and Bologna.
Marsden has a 20-year background managing large technology divisions gained at a number of FTSE 100 companies.
He joined YNAP from Aviva where he was chief technology officer and previously held the top technology positions at House of Fraser and Asos, where he launched the business in China and Russia.
Paolo Inga has been appointed as the YNAP’s global human resources director and will sit on the executive committee and report YNAP chief executive and chairman Federico Marchetti.
Inga has a track record in global talent and organisational development and most recently spent 11 years at Vodafone, where he was latterly the HR leader for Vodafone Shared Services, growing the team to 24,000 people across Hungary, Romania, India and Egypt.
Meanwhile, Thierry Pichon has joined YNAP’s luxury division in the newly created role of vice president of global sales and customer experience.
Pichon has overall leadership of the division’s personal shopping and client relations programme as it enters into a period of global expansion.
His most recent role was as general manager at Level, which is part of the Dubai-based Chalhoub Group, in which he pioneered a new ecommerce platform for the business and drove a major global expansion strategy.
He also had stints with Gucci, Louis Vuitton and Australian retailer RM Williams.
Finally, Alessia Crivelli has been appointed to the newly-created role of brand and communications director at Yoox.
She will be responsible for developing and executing Yoox’s branding strategy, including creative, PR and design.
Crivelli has worked in leadership roles for many international companies, including 15 years at Gucci where she latterly held the position of global partnerships and special projects director.