Peter Werth to relaunch website

Peter Werth to relaunch next week with new website and extensive offer
The new site will launch on October 8.
// Peter Werth to relaunch next week with new website and extensive offer
// Comes two years after the menswear retailer shut down its stores & concessions

Peter Werth is set to be relaunched with a new website, two years after the company exited its physical stores and shut down its previous site.

The menswear brand and retailer – founded in London back in 1975 as a knitwear label before diversifying its range over the years – has been owned by JD Sports since 2011.

Peter Werth will stage its comeback with a collection of more than 180 items, with prices ranging from £15 to £120 across clothing, accessories and footwear.

READ MORE: Peter Werth to close all physical stores and concessions

The brand enlisted the help of digital agency SeventhElement to design and art direct the new direct-to-consumer ecommerce store.

“The clear and functional design reflects the practicality and style of the Peter Werth man,” the retailer said in a statement.

The new site also comes with an editorial section and size guide.

The new-look Peter Werth site will launch on October 8.

Marketing chief Jennie Bianco said: “We are very excited to revive this heritage brand and give Peter Werth a new lease of life.

“Peter Werth is synonymous with classic British style and this new evolution will offer men a capsule collection that will form their wardrobe staples.”

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