// Peter Werth to relaunch next week with new website and extensive offer
// Comes two years after the menswear retailer shut down its stores & concessions
Peter Werth is set to be relaunched with a new website, two years after the company exited its physical stores and shut down its previous site.
The menswear brand and retailer – founded in London back in 1975 as a knitwear label before diversifying its range over the years – has been owned by JD Sports since 2011.
Peter Werth will stage its comeback with a collection of more than 180 items, with prices ranging from £15 to £120 across clothing, accessories and footwear.
The brand enlisted the help of digital agency SeventhElement to design and art direct the new direct-to-consumer ecommerce store.
“The clear and functional design reflects the practicality and style of the Peter Werth man,” the retailer said in a statement.
The new site also comes with an editorial section and size guide.
The new-look Peter Werth site will launch on October 8.
Marketing chief Jennie Bianco said: “We are very excited to revive this heritage brand and give Peter Werth a new lease of life.
“Peter Werth is synonymous with classic British style and this new evolution will offer men a capsule collection that will form their wardrobe staples.”