// The BRC set new guidelines where businesses are required to examine materials used in “vegan” products
// The fashion industry is trailing behind grocers, where 1 in 5 new products launched last year were vegan
New guidelines have been set to ensure that vegan fashion is really 100 per cent free of animal products.
The guidelines, set by the BRC, come after the trade body was inundated with requests from fashion consumers trying to source vegan products for the first time.
The fashion industry is trailing behind grocers, where one in five of all new products launched last year were vegan, the BRC found.
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Businesses now need to examine every material used in a product including the ingredients of glues, dyes and waxes.
Under the guidelines, retailers should not claim a product is sustainable simply because it is “vegan”.
Meanwhile, vegan-labelled items should also be providing an alternative to a product that is traditionally made with animal products.
“Veganism is not just growing in food but in fashion too, as consumers look for products that cater to both their diets and their beliefs,” BRC sustainability policy adviser Leah Riley Brown said.
“To help tackle these challenges, the BRC and its members have published the Voluntary Guideline on Veganism in Fashion with the aim of providing consumers with the level of assurance that any vegan product can be purchased with confidence.”