Yoox Net-A-Porter names Geoffroy Lefebvre as new CEO

Yoox Net-A-Porter names Geoffroy Lefebvre as new CEO
Geoffroy Lefebvre.
// Yoox Net-a-Porter Group announces Geoffroy Lefebvre as its new CEO, effective from Jan 4
// Incumbent CEO & chairman Federico Marchetti will remain as chairman of YNAP
// Geoffroy Lefebvre is currently group digital distribution director at YNAP parent company Richemont

Yoox Net-a-Porter Group has announced the appointment of Geoffroy Lefebvre as its new chief executive.

Lefebvre will step into the role on January 4 from YNAP Group’s parent company Richemont, where is he currently group digital distribution director.

Lefebvre will also replace incumbent chief executive and chairman Federico Marchetti, who will stay on with YNAP as chairman.


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YNAP had started its search for a new chief executive in February after Marchetti announced he would be stepping down from the role when his contract expires.

“As part of the succession plan communicated at the beginning of 2020, I am delighted to be handing the baton to Geoffroy Lefebvre as the CEO of Yoox Net-a-Porter Group,” Marchetti said.

“We have worked together over recent times and he fully masters our business model. In our 20th anniversary year, it is a fitting moment to kick-start the handover and I look forward to working with him as chairman during the transition period.

“Over the last two decades the group has grown exponentially, from a fledgling start-up to the biggest player in luxury ecommerce. As an entrepreneur I am proud to have created a tech unicorn and built a digital powerhouse.”

The news comes less than a week after Retail Gazette revealed that Net-A-Porter managing director Nicola Brandolese had reportedly stepped down after serving just over a year in his role.

YNAP Group owns online fashion retailers Net-A-Porter, Mr Porter and Yoox.

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