When news broke that Marks & Spencer had launched legal action against Aldi in an effort to protect its iconic Colin the Caterpillar cake, social media users had a field day.
M&S had lodged an intellectual property claim arguing that the similarity of Aldi’s Cuthbert the Caterpillar product leads consumers to believe they are of the same standard.
M&S also argued that Aldi’s product would “ride on the coat-tails” of M&S’s reputation with Colin the Caterpillar.
You can read about it all here, but in the meantime thousands of Brits have taken to social media to react to the scandal, and in true fashion they were hilarious. Even M&S and Aldi themselves waded in.
Here’s a roundup of some of the best tweets:
https://twitter.com/munyachawawa/status/1383877250760658947?s=20
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Would watch a six part Netflix documentary series on the Colin the Caterpillar M&S and Aldi lawsuit.
— Scott Bryan (@scottygb) April 15, 2021
https://www.tiktok.com/@embrown004/video/6952113974427127045?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6911753319141672454
Dear Jim, Please can you paint me M&S's Colin the Caterpillar battling Aldi's Cuthbert the Caterpillar, Kaiju style?
– Danny Page pic.twitter.com/CTbLgBQyTB
— Jim'll Paint It (@Jimllpaintit) April 21, 2021
@lucyaprill But which is better? #colinthecaterpillar #cuthbertthecaterpillar #colinvscuthbert #aldi #mands #caterpillarcake #FreshWearSpin
Waitrose sues ALDI over Colin the Caterpillar
Tesco's Curly the Caterpillar, Morrison's Morris the Caterpillar and Asda's Clyde the Caterpillar: pic.twitter.com/tdBgQfq4lA
— James Felton (@JimMFelton) April 15, 2021
fuck it, Colin the Caterpillar's nudes pic.twitter.com/65H4jP42ze
— Marks and Spencers (@markandspencers) April 17, 2021
@joshuaglenn1 Colin is the OG #fyp #foryou #foryoupage #colinthecaterpillarcake #cake #marksandspencer #comedy
BREAKING: Colin, Cuthbert, Clyde, Cecil, Curly and Wiggles have agreed to establish a new Caterpillar ‘Super League’, with 3 more caterpillars expected to join. pic.twitter.com/sM0yoIrhax
— Andrew Bloch (@AndrewBloch) April 19, 2021
@freecuthbert #duet with @mandsfood Never trust a pig named percy. Sorry I said it. #freecuthbert #cuthbertthecaterpillar #colinthecaterpillar #percypig #fyp
https://twitter.com/131Jj/status/1383057006941061124?s=20
https://twitter.com/AllegedlyMiri/status/1384594620533837829?s=20
Connie the Caterpillar entering court to give evidence in the Colin the Caterpillar case pic.twitter.com/zM8fjcuHRN
— Furquan Akhtar (@furquan) April 15, 2021
https://twitter.com/KateThornley3/status/1382668138995662849?s=20
It’s 10am on Sunday morning and I’ve already finished a 10-minute HIT class and visited the local food bank to drop off some chocolate and #onions.
One can only speculate about Colin’s wake-up routine, but I imagine it involves oversleeping and regret about last night. pic.twitter.com/wFV5zxBxQt
— Cuthbert (@MrCuthbertCake) April 18, 2021
Had a pretty busy weekend ngl. #FreeCuthbert pic.twitter.com/Gqm5Xn6SH1
— Aldi Stores UK (@AldiUK) April 19, 2021
Aldi’s legal defence in the Colin the caterpillar/ Cuthbert the caterpillar drama. pic.twitter.com/XguPw39ZLe
— Amanda Bleak (@amanda_bleak) April 15, 2021
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