// Superdrug to launch “quiet hour” in stores each Sunday from December 5
// Superdrug said it will continue to “improve shopping experiences for all customers”
// The store radio will be turned off, and staff will consider the volume when communicating
Superdrug has unveiled plans to introduce “quiet hour” in its UK stores every Sunday.
As footfall increases in the lead up to Christmas, Superdrug said it will continue to “improve shopping experiences for all customers” by ensuring those with additional needs feel comfortable in stores.
From December 5, the first hour every Superdrug store is open on Sundays is now a designated quiet hour.
The health and beauty retailer said this will create a safer and more inclusive shopping experience for customers who may need a quieter, calmer environment to shop in.
Loud and busy environments may be challenging for some individuals, especially those who are autistic or neuro diverse.
The store radio will be turned off, and staff will consider the volume when communicating to colleagues, or arriving or shifts.
Where possible, some stores may be offering a quiet room, allowing people the time and space time to process information in a less stimulating environment.
Superdrug liaised closely with the disability network steering group internally on this initiative.
The retailer is bringing in the Quiet Hour initiative as an extension of its Be Kind Shop Kind campaign which launched last year.