// Walmart has teamed up with UK retailer Space NK to launch a prestige beauty offer
// BeautySpace NK will launch in 250 Walmart stores and on the grocer’s website
The world’s biggest grocer Walmart has teamed up with UK health and beauty retailer Space NK to launch a prestige beauty category.
The collaboration, called BeautySpace NK, will bring upmarket beauty to 250 Walmart stores and on Walmart.com.
The partnership leverages Walmart’s scale and Space NK’s assortment of high quality brand and products so US shoppers can pick up all their favourite beauty brands whilst doing their weekly shop.
Space NK has curated the product offer specifically for the Walmart shopper and its range of 600 skincare, makeup, haircare, and bath and body products span a variety price points.
The collection includes 15 brands, some of which are only available at Walmart, with more products and brands to be added throughout the year. Brands including By Terry, Phillip B, Eyeko, and Mama Mio.
Walmart Prestige Beauty merchandising director Laurie Tessier said: “As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty.
“We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
Space NK chief executive Andy Lightfoot added: “We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers.
“We have created a proposition for Walmart that we believe will be market-leading called Beauty Space NK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”