// Asda launches exclusive partnership with Quaker Oats to offer a free bowl of porridge during half term
// The partnership is expected to enable over 50,000 bowls of porridge to be served to children across the country
Asda is offering children a free warm breakfast across the February half-term holidays, as part of an exclusive partnership with Quaker Oats.
The new free offer means that families are now able to access both a free children’s breakfast and a main meal for just £1 in all Asda cafes in a bid to continue to help customers manage amid the ongoing cost-of-living crisis.
Children will be able to get a free bowl of Quaker porridge from 8am to 12pm every day in 205 Asda cafes across February half term, on top of the existing £1 kids main meal deal.
The supermarket‘s new partnership is expected to enable over 50,000 bowls of porridge to be served to children across the country.
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Asda Chief Commercial Officer Kris Comerford said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets – especially feeding and entertaining their children. We remain as committed as ever to supporting our customers in tackling these tough times.
“Our café initiatives continue to provide a lifeline for over 1.5 million customers since we launched them last year, and we hope by offering a free warm breakfast in the February half term, it will help support many more in the coming weeks.”
Quaker Oats UK General Manager Divesh Parmar said: “It’s so important that everyone has access to breakfast to start the day which is why we’re partnering with Asda to provide free Quaker Oats porridge to children this half term.
“This initiative, alongside our new Share the Warmth campaign, means we can play a small part in getting a warm, nutritious breakfast to people who really need it this winter.”
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