Sephora is set to open a second location in London this November, just eight months after it unveiled its debut store.
The beauty retailer is understood to be exploring a second branch at Westfield Stratford City in east London, WWD reported.
The LVMH-owned retailer returned to the UK market after 18 years this year with a 6,000sq ft flagship space inside Westfield White City.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Visitors queued for up to seven hours to step inside the new store, which stocks more than 135 beauty brands and offers several services including fragrance bottle engraving, professional makeup and skin treatments.
LVMH’s retailing division boss said the debut flagship had exceeded the group’s expectations and sales were “300% better than expected in the first eight weeks”.
He added Sephora’s return was off to a “fabulous start” thanks to an existing brand loyalty built up by shoppers discovering “Sephora at some stage in the US or France”.
Click here to sign up to Retail Gazette‘s free daily email newsletter
