Deliveroo today released that it has passed two billion orders worldwide. To celebrate the milestone, the company has released a raft of new data offering a snapshot of how consumer behaviour on the platform has shifted since its launch in 2013.
The business said its first ever restaurant order was a Margherita pizza from Rossopomodoro in Chelsea, London, while the billionth order was placed in Hong Kong and the two billionth came from Paris in the form of a chicken rice bowl from Chipotle.
Alongside the milestone, Deliveroo published a series of ordering trends spanning restaurant, grocery and retail categories, demonstrating how the platform has evolved from a takeaway delivery app into a broader convenience marketplace.
Globally, the cheeseburger was named the most ordered restaurant item, taking the top spot in markets including the UK, Ireland, France, Belgium and the UAE. In Italy, the Margherita pizza remained the leading choice, while in Kuwait, iced coffee ranked first.
In grocery, four pints of semi-skimmed milk was the most ordered item worldwide, followed by bananas and cucumbers. In retail, hydration sachets topped the list, while gloves also featured in the global top 10, which Deliveroo linked to customers ordering hot chicken wings.
The company also said it had delivered around 195,000 bouquets of flowers globally over the last year, highlighting the breadth of occasions now being served through on-demand delivery.
In the UK, Deliveroo said its billionth domestic order was a late-night Meat Feast pizza from Papa Johns. It also identified Belfast as the city making the most order customisations, while Bournemouth topped the list for extra sauce orders.
The figures may be light-hearted in places, but they do also earnestly highlight a broader shift in how consumers are using delivery platforms. What began primarily as a restaurant proposition is increasingly spanning everyday grocery top-ups, convenience purchases and last-minute retail needs.
Deliveroo chief executive Miki Kuusi said the milestone reflected the contribution of riders, restaurant partners and customers across its markets.
Founded in 2013 by William Shu and Greg Orlowski, Deliveroo has expanded significantly over the past decade and now operates as part of DoorDash, following the tie-up announced in 2025.
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