Nobody’s Child has launched its first collection made using cotton grown through regenerative farming practices, marking a new step in the brand’s sourcing strategy.

The retailer said the collection, which features dresses and co-ords, had been developed using cotton sourced from smallholder farms in rural India working with regenerative agriculture specialist Materra.

According to Nobody’s Child, organic cotton already accounts for around half of its total material usage.

The new range is aimed at helping the business better understand the farming systems, communities and supply chains behind its cotton sourcing, with learnings expected to inform future product development.

As part of the project, members of the retailer’s team visited farms in India to see how regenerative growing methods are being implemented.

The company said these practices are designed to support soil health, biodiversity and farming resilience.

The collection also introduces Digital Product Passports across every garment, which, accessible through QR codes on care labels, provide information on key supply chain stages, materials and production processes.

“This is an exciting first for Nobody’s Child,” said Nobody’s Child Jody Plows. “Cotton is central to so many of our collections, and visiting the farms helped us better understand the land, systems and communities behind the fibre.

“With this collection, we wanted to bring that closer connection to cotton together with the colour, print, detail and feminine silhouettes our customers come to us for, creating pieces that feel true to Nobody’s Child.”

The launch comes as fashion retailers face increasing scrutiny over supply chain transparency and sustainable sourcing practices. Nobody’s Child will also support a regenerative agriculture exhibit at the Future Fabrics Expo in Brussels later this mon

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