Lululemon has partnered with Trafford Centre to launch a premium pop-up padel court, to celebrate the opening of its larger new store at the shopping centre.
Running for two weeks in July, the branded Lululemon x Trafford Centre court leverages the popularity of the world’s fastest-growing sport to “provide a footfall-driving experiential opportunity for visitors”.
Transforming part of the shopping centre’s outdoor space into an “engaging immersive sporting experience”, the pop up padel court brings a complementary leisure activity to the Trafford Centre’s retail offer.
The activation reflects both brands’ commitment to creating immersive experiences that extend beyond traditional retail, according to the business.
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By combining sport, wellbeing and community, the partnership has been designed to encourage longer dwell times, drive repeat visits and create memorable moments that resonate with customers.
Portfolio leasing director of Pradera, Trafford Centre’s asset manager, Kate Pearson said: “Today’s consumers are looking for more than just a day of shopping, they’re seeking memorable experiences.
“Partnering with Lululemon to bring this premium padel activation to Trafford Centre is a fantastic example of how brands and destinations can work together to create something genuinely engaging.
“As we continue to evolve our retail and leisure offering, experiences like this play an important role in attracting visitors and encouraging longer stays.”
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