Friday, February 22, 2019

Bonmarché celebrates, but wishes for warmer weather


Women‘s value retailer Bonmarché has recorded “satisfactory results” for the start of its financial year, but hopes that trading conditions will “normalise” after a challenging November. 

For the 26 week period ending 26 September, Bonmarché enjoyed a 6.5% rise in total revenue, reaching £97m, as well as a 2% rise in like for like sales with particular improvement in de-seasonalised transitional ranges.  

Like most clothing retailers however, sales were hurt off the back of unseasonably warm November weather.* 

“Trading conditions during November have been challenging, due to very mild, wet weather,” said Chief Executive of Bonmarché Beth Butterwick. “Our expectations for the full year remain unchanged, provided that trading conditions normalise for the remainder of the financial year.” 

Regardless of current trading conditionsBonmarché remains on track with its strategy of introducing itself “to a wider audience.” The six months saw the appointment of a new multi-channel & marketing