Women‘s value retailer BonmarchÃ© has recorded “satisfactory results” for the start of its financial year, but hopes that trading conditions will “normalise” after a challenging November.
For the 26 week period ending 26 September, BonmarchÃ© enjoyed a 6.5% rise in total revenue, reaching £97m, as well as a 2% rise in like for like sales with particular improvement in de-seasonalised transitional ranges.
Like most clothing retailers however, sales were hurt off the back of unseasonably warm November weather.*
“Trading conditions during November have been challenging, due to very mild, wet weather,” said Chief Executive of BonmarchÃ© Beth Butterwick. “Our expectations for the full year remain unchanged, provided that trading conditions normalise for the remainder of the financial year.”
Regardless of current trading conditions, BonmarchÃ© remains on track with its strategy of introducing itself “to a wider audience.” The six months saw the appointment of a new multi-channel & marketing