Women’s value retailer Bonmarché has recorded “satisfactory results” for the start of its financial year, but hopes that trading conditions will “normalise” after a challenging November.
For the 26 week period ending 26 September, Bonmarché enjoyed a 6.5% rise in total revenue, reaching £97m, as well as a 2% rise in like for like sales with particular improvement in de-seasonalised transitional ranges.
Like most clothing retailers however, sales were hurt off the back of unseasonably warm November weather.*
“Trading conditions during November have been challenging, due to very mild, wet weather,” said Chief Executive of Bonmarché Beth Butterwick. “Our expectations for the full year remain unchanged, provided that trading conditions normalise for the remainder of the financial year.”
Regardless of current trading conditions, Bonmarché remains on track with its strategy of introducing itself “to a wider audience.” The six months saw the appointment of a new multi-channel & marketing