Morrisons’ Nutmeg fashion range to go online

20040
Morrisons Nutmeg online

Morrisons’ own-brand clothing range Nutmeg is set to be launched on an ecommerce platform, making the brand available online for the first time.

From September, customers will be able to buy Nutmeg clothing through its own website, on mobile devices and in-store click-and-collect.

Customers can also receive rewards online through Morrisons’ loyalty programme.

Morrisons has partnered with cloud commerce platform Kooomo on Nutmeg’s online launch.

As part of the partnership, Kooomo will take care of Nutmeg’s digital operations, including web store management and merchandising, search engine optimisation and social media marketing.

Morrisons launched Nutmeg in March 2013 with babywear and childrenswear, and expanded to womenswear 12 months ago.

Nutmeg’s ranges are sticked in almost 500 Morrisons stores.

Click here to sign up to Retail Gazette‘s free daily email newsletter

2 COMMENTS

  1. we saw a sweat top in our local morrison they never the size we wanted and we asked if one could be ordered for us the answer was no they only had what they had and didnt know if they would get any more our store is in harwich essex

  2. Men’s wear in Morrisons is a disgrace I bought a polo shirt a few weeks ago for my husband I was asked by a friend if I would pick one up for her husband I’ve been to belle vale + speke in Liverpool both only had socks undies gloves + slippers for men. Uh

LEAVE A REPLY

Please enter your comment!
Please enter your name here