Morrisons’ own-brand clothing range Nutmeg is set to be launched on an ecommerce platform, making the brand available online for the first time.
From September, customers will be able to buy Nutmeg clothing through its own website, on mobile devices and in-store click-and-collect.
Customers can also receive rewards online through Morrisons’ loyalty programme.
Morrisons has partnered with cloud commerce platform Kooomo on Nutmeg’s online launch.
As part of the partnership, Kooomo will take care of Nutmeg’s digital operations, including web store management and merchandising, search engine optimisation and social media marketing.
Morrisons launched Nutmeg in March 2013 with babywear and childrenswear, and expanded to womenswear 12 months ago.
Nutmeg’s ranges are sticked in almost 500 Morrisons stores.