Mr Porter buying chief Fiona Firth promoted to MD

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Yoox Net-a-Porter Group Mr Porter Fiona Firth
Fiona Firth will be reporting directly to Yoox Net-a-Porter’s president Alison Loehnis
// Fiona Firth, the buying chief of Net-A-Porter has been promoted to MD of Mr Porter
// Firth will be responsible for driving Mr Porter’s development plans

Yoox Net-a-Porter has promoted buying chief Fiona Firth to the position of managing director at menswear division Mr Porter.

Firth joined Mr Porter in 2016 and helped launch exclusive capsule collections from Gucci, Prada, Saint Laurent, Brunello Cucinelli, Tom Ford and Balenciaga as well as the Mr Porter “Made in” series.

She will be reporting directly to Yoox Net-a-Porter luxury division president Alison Loehnis, and will be responsible for driving Mr Porter’s development plans.


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Firth’s previous experiences include working as buying controller at luxury department store Harvey Nichols and retail buying director at River Island.

“Fiona has demonstrated she knows what our luxury customers want, and how to bring this to life in partnership with the world’s best luxury brands,” Yoox Net-a-Porter chairman and chief executive Federico Marchetti said.

“Mr Porter is the clear leader in curated, online, luxury menswear and I am extremely excited about its future under her management.”

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