The Very Group has added Estée Lauder to its beauty offer in a continuation of its efforts to expand its premium brands.

The partnership has launched across Very and Littlewoods with 440 skincare and make-up options, including Estée Lauder’s Double Wear Stay-in-Place Foundation and Advanced Night Repair range.

Very said the launch forms part of its wider push to build a ‘curated premium beauty offer’ spanning skincare, make-up, haircare, fragrance and wellness.

Very Group chief customer and commercial officer Sam Wright said the partnership marked “an exciting step” in the development of its beauty category.

“The category has been in continuous annual growth for more than five years, and bringing Estée Lauder into the range reflects our commitment to introducing sought-after, premium brands that deliver quality,” she said.

“We have no doubt the new range is going to be well received by our customers.”

The addition of Estée Lauder comes as Very looks to capitalise on continued demand for premium beauty products.

It recently expanded its Korean beauty offer and launched seasonal beauty boxes, with both its spring and summer editions selling out within days.

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