Liberty of London has introduced a second jewellery space, this time dedicated to fashion pieces, as it reports a 20 per cent jump in demand.
The Fashion Jewellery Gallery launched on the first floor of the Regent Street store on 14 September. It features 37 brands, including eight new to Liberty and 11 retailer exclusives.
The space is designed to complement the existing ground-floor jewellery hall, which is centred on fine jewellery. The fashion jewellery gallery features 10 shop-in-shops alongside displays from brands including Alighieri, Missoma, Otiumberg, Shaun Leane, Vivienne Westwood and YSSO.
New additions include Carrie Elizabeth, Copenhagen-based Kinraden, Antwerp jewellery house Wouters & Hendrix and French brand Gas Bijoux.
Ruby Beales, jewellery buying manager at Liberty, said: “Jewellery is one of the most personal categories we buy, and increasingly our customers are looking for pieces that reflect their individual style rather than simply following trends.
“The Fashion Jewellery Gallery was created in response to that shift, bringing together a carefully curated edit of contemporary designers from across the globe in a space dedicated to discovery, styling and expert guidance.
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As well as brand firsts, the gallery also features bespoke experiences such as a bracelet welding machine from Missoma, and personalised jewellery boxes from Daisy London.
Additionally, Liberty has introduced in-house jewellery specialists to advise customers across brands, styling, gifting and collecting. The space includes a dedicated consultation area and gifting counter.
Beales added: “What’s particularly exciting is the breadth of voices represented, as emerging designers sit alongside much-loved Liberty favourites. Ultimately, The Fashion Jewellery Gallery is about helping customers discover pieces they may not have been looking for, but fall in love with nonetheless. That’s always been at the heart of the Liberty experience.”
Earlier this month, the luxury department store introduced actress Helena Bonham Carter as its ‘Head of the Extraordinary’. The video is designed to expand its 2026 Beauty Advent Calendar campaign beyond a traditional product launch.
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